Scientific Advertising
Advertising got you down? Take the "scientific" approach!
Claude C. Hopkins
If you missed John Downey's endorsement in the August 1999 issue of Cleanfax, "Scientific Advertising is a must-read - This 98-page book produces more
jaw-dropping "Ahas" than any marketing book I have read."
Its 21 chapters cover the laws of advertising, salesmanship, service, selling
psychology, art in advertising, use of samples, test campaigns, all-around good
business and more!
Written more than 75 years ago, this classic publication by Claude C. Hopkins contains
yesteryear charm and more real-world wisdom than you'll find on a whole
bookshelf of modern marketing texts.
Currently out of print, the book is available from Cleaning Management Institute only
while supplies last. Get your copy today!
Edition: 1998, Softbound, 98 pp. |
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