POU / POE Benchmarking Survey Report
This survey, published annually by Water Technology magazine, provides a statistical profile of water treatment and bottled water dealership businesses in the United States. It presents good benchmarking details in a number of areas, including costs, revenues, equipment sales and rental, advertising and marketing strategies and expenditures, and employment. The information can prove valuable in decision-making about current operations as well as expansion or new investment plans.
The report includes dozens of tables, charts and figures, including:
- Average annual financial performance (revenue, expenses & profit)
- Average sales volume in residential, commercial and industrial segments
- Number of business locations
- Size of vehicle fleets
- Fluctuation in equipment and service pricing
- Sales of Carbon, RO and Water Softeners
- Salt and bottle water route data
- Percentage of income by source
- Geographical variations in business
- Average pricing for installation and service calls
- Profile of employees
- Compensation of sales people
- Financing Options Offered
- Advertising/Promotion Methods Utilized
- Advertising/Marketing Expenditures
- Number of competitors in market
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